- 1. Who we are
- 2. What information we collect
- 3. How we use your information
- 4. Who we share data with
- 5. AI processing and third-party AI providers
- 6. SMS and phone communications
- 7. Google Business Profile data
- 8. Data retention
- 9. Your rights (CCPA, state laws)
- 10. Security
- 11. Children
- 12. Changes to this policy
- 13. Contact us
Plain-English summary: Tono has two products, Quotes and Reviews. We collect your business information, the reviews on your connected Google profile, and the details a customer enters when they request a quote, so we can draft replies and price quotes in your voice. We send you SMS alerts and, for quotes, send the quote to your customer on your behalf. We don't sell your data. You can delete your account and all data at any time. AI generation is powered by Anthropic, and the content needed to generate a draft is sent to their API.
1. Who we are
Tono ("Tono," "we," "our," or "us") is a software service that helps local businesses communicate with their customers using AI-generated drafts in the business's own voice. Tono offers two products: Tono Quotes, which drafts price quotes from the owner's own rates and delivers them to the customer after the owner approves, and Tono Reviews, which drafts replies to Google reviews for the owner to approve and post. Tono is operated by Adar Agmon, a registered business in Israel, and serves business users in the United States. This Service is designed to comply with applicable United States laws and the requirements of the third-party platforms we integrate with.
This Privacy Policy describes how we collect, use, and protect information about users of our website at tonovoice.com and our related services (collectively, the "Service").
2. What information we collect
Information you provide directly
- Business information: Business name, type of trade, city/state, and owner name
- Contact information: Email address and mobile phone number
- Voice profile data: Example replies you paste in, communication style preferences, custom phrases, and onboarding questionnaire responses
- Payment information: Processed exclusively by Paddle.com Market Limited ("Paddle"), our payment provider and Merchant of Record. We do not store credit card numbers or financial account data on our servers
Reviews data we collect automatically
- Review data: Customer review text, star ratings, reviewer names, review dates, and platform source, collected from your connected Google Business Profile on your behalf
- Reply data: AI-generated draft replies and your approved final replies
- Edit behavior: Differences between AI-generated drafts and your final approved text, used to improve your voice profile
- Usage data: Actions taken in the app, generation times, approval rates, and similar operational metrics
- Device and technical data: Browser type, IP address, operating system, and access timestamps
Quote requests and customer (lead) data
Tono Quotes gives each business a hosted quote link. When someone requests a quote through your link, we collect the information that person provides so we can draft and deliver the quote on your behalf:
- Requesting customer's contact details: Their name, mobile phone number, and email address (if they provide one)
- Job details: The job description they type, and the property ZIP code and property type they enter
- Attachments: photos or video of the job, if and when they choose to share them
- Quote data: The draft price quote we generate from your own rates, and the quote you approve, edit, or decline
We collect this information only to structure the job, draft a price quote in your voice from your own rates, and deliver the quote to the customer. We retain it only as long as needed for that purpose, and it is subject to the same deletion practices described in the Data retention section below.
Our role with this data. For the review and quote data described above that belongs to your end customers and leads, the subscribing business is the controller of that information and Tono acts as a processor (service provider) handling it on the business's behalf, only to provide the Service. For the business owner's own account information (such as business details, contact information, and voice profile), Tono is the controller.
Information from connected platforms
When you connect your Google Business Profile, we access your reviews through the Google Business Profile API using OAuth 2.0. We request read access to your reviews and write access solely for the purpose of posting approved replies. We do not access other Google account data. Tono Quotes does not use any Google account data; it works only from the details a customer enters in your quote link and from your own rates.
3. How we use your information
- Generate AI-drafted reply suggestions for your customer reviews
- Generate AI-drafted price quotes from your own rates when a customer requests a quote, and deliver the quote you approve to that customer by SMS and email on your behalf
- Send you SMS and email alerts when a new review is detected or a new quote request comes in
- Build and continuously improve your voice profile so replies and quotes sound more like you over time
- Post approved replies to connected review platforms on your behalf
- Process payments and manage your account and subscription
- Provide customer support and respond to your inquiries
- Detect and prevent fraud, abuse, and security incidents
- Comply with legal obligations
We do not use your review data, quote data, or voice profile to train general AI models. Your data is used only to generate replies and quotes for your account. We do not sell your data to advertisers or data brokers.
4. Who we share data with
We share your information only with the following categories of service providers, and only as necessary to provide the Service:
- Anthropic, Inc., AI reply and quote generation. The content needed to generate a draft is sent to Anthropic's API: for reviews, the review text and your business name; for quotes, the job description and the property ZIP and type the customer entered, along with your business context and rates. Anthropic's privacy policy governs their use of this data. We do not send personally identifiable contact information beyond what is needed to produce the draft.
- Paddle.com Market Limited, Payment processing and Merchant of Record. Subject to Paddle's privacy policy.
- Twilio, Inc., SMS delivery of review and quote alerts to you, and delivery of approved quotes to your customers on your behalf. Subject to Twilio's privacy policy.
- Google LLC, Google Business Profile API for reading reviews and posting approved replies. Subject to Google's API Terms of Service.
- Hosting and infrastructure providers, Cloud hosting services that store and process data on our behalf under data processing agreements.
We do not sell, rent, or trade your personal information to any third party for their own marketing or commercial purposes.
5. AI processing and third-party AI providers
Tono uses AI models provided by Anthropic to generate reply and quote drafts. When you generate a review reply, we send the following information to Anthropic's API:
- The review text (as written by your customer)
- Your business name, trade type, and owner first name
- Your communication style preferences and example replies (if provided)
When a quote is drafted, we send the job description and the property ZIP and type the customer entered, your business context, and your own rates, so the draft quote reflects your pricing in your voice.
Anthropic processes this data to generate a draft. This data is sent over encrypted connections. Anthropic's terms prohibit training their models on API inputs by default. For more information, see Anthropic's Privacy Policy at anthropic.com/privacy.
Important: You are responsible for ensuring that any review or quote content sent through our Service complies with applicable privacy laws. Content that contains sensitive personal information (medical details, financial data, etc.) should be handled with care.
6. SMS and phone communications
When you provide your mobile number during signup, you are opting in to receive automated SMS alerts from Tono. These alerts notify you when a new review arrives or a new quote request comes in, and include a link or one-tap action to view and approve the AI-generated draft.
Tono Quotes also sends SMS to the person who requested a quote, on your behalf as the business. That customer provides their mobile number on your quote form specifically to receive their quote, and we use it only to deliver the quote you approve, a confirmation if they accept, and directly related follow-up. STOP to opt out and HELP for help apply to these messages as well.
SMS opt-in disclosure: By providing your mobile phone number and continuing through setup, you consent to receive automated text messages from Tono regarding your customer reviews, quote requests, and AI-generated suggestions. Message frequency varies based on your activity. Message and data rates may apply. Reply STOP to unsubscribe at any time. Reply HELP for help. See our SMS Terms for full details.
We honor all opt-out requests immediately. When you reply STOP, we will send one final confirmation and cease all SMS communications. We comply with the Telephone Consumer Protection Act (TCPA) and CTIA messaging guidelines. We obtain express consent before sending any messages, and we use a number only to send messages related to that person's own account or requested quote.
7. Google Business Profile data
When you connect your Google Business Profile, we use the Google Business Profile API to:
- Fetch your new customer reviews on a regular polling schedule
- Post approved reply text to Google on your behalf
Your authorization. By connecting your Google Business Profile, you expressly authorize Tono to read your reviews and to post replies on your behalf, only after you have personally approved each one by text. Nothing is ever posted automatically. You can withdraw this authorization at any time by disconnecting your Google account from Settings, which immediately revokes our access.
We access only the minimum data necessary. We store your Google OAuth access token in encrypted form. You can disconnect your Google account at any time from your Settings page, which immediately revokes our access. Tono is not affiliated with or endorsed by Google LLC.
8. Data retention
- Account data: Kept while your account is active. When you delete your account it is erased from our live systems immediately; any residual copies in our rotating encrypted backups are purged within 30 days
- Google review and reply content: Retained no more than 30 days, then automatically deleted, in line with Google's Business Profile API policy
- Quote request and customer (lead) data: The customer's contact details, job description, property ZIP and type, and any photos or video are retained no more than 30 days after the quote is resolved or expires, then automatically purged. You can delete a lead sooner from your account
- Voice profile (derived writing-style metrics, not your raw Google or quote content), edit history, and replies and quotes you approve in Tono: Retained while your account is active
- SMS consent records: Retained for 5 years as required for TCPA compliance
- Payment records: Retained by Paddle as required by applicable tax laws
You can delete your account and all associated data at any time from your account settings, which takes effect immediately. You can also email support@tonovoice.com, and emailed requests are processed within 30 days.
9. Your rights (CCPA and state privacy laws)
If you are a resident of California or another US state with applicable privacy legislation, you may have the following rights:
- Right to know: Request information about the categories and specific pieces of personal information we collect, use, and disclose
- Right to delete: Request deletion of your personal information, subject to certain exceptions
- Right to correct: Request correction of inaccurate personal information
- Right to opt-out of sale: We do not sell personal information, so this right does not apply
- Right to non-discrimination: We will not discriminate against you for exercising your privacy rights
To exercise these rights, contact us at support@tonovoice.com. We will respond within 45 days. We may need to verify your identity before processing requests.
Note on CCPA thresholds: The CCPA applies to businesses with over $26.6M in annual revenue or that process data of 100,000+ California consumers annually. As a small business, we may not currently be subject to CCPA, but we follow these standards as best practice.
10. Security
We implement technical and organizational measures to protect your information, including:
- Encryption of data in transit (TLS) and at rest
- Secure, server-side storage of API keys and OAuth tokens
- No storage of Anthropic API keys or other secrets in frontend code
- Rate limiting and abuse prevention on all API endpoints
- Access controls limiting data access to authorized personnel
No security system is perfect. In the event of a data breach affecting your personal information, we will notify you as required by applicable law.
11. Children
Tono is intended for use by business owners and operators aged 18 or older. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, contact us immediately at support@tonovoice.com.
12. Changes to this policy
We may update this Privacy Policy from time to time. When we make material changes, we will notify you by email and update the effective date at the top of this page. Your continued use of the Service after the effective date constitutes your acceptance of the updated policy.
13. Contact us
Tono Privacy
Email: support@tonovoice.com
For data deletion or access requests, please include your account email and describe your request.
Plain-English summary: Use Tono's products (Quotes and Reviews) for your business. Don't misuse them. We generate draft replies and draft quotes; you review and approve everything, and you are responsible for what you post and the prices you send. We can cancel accounts that violate these terms. No annual contracts. Cancel anytime.
1. Acceptance of terms
By creating an account or using Tono (the "Service"), you agree to these Terms of Service ("Terms"). If you are using the Service on behalf of a business, you represent that you have authority to bind that business to these Terms.
If you do not agree to these Terms, do not use the Service.
2. Description of the Service
Tono provides two products. Tono Reviews provides software tools that:
- Monitor your Google Business Profile reviews
- Generate AI-drafted reply suggestions using large language model technology
- Alert you via SMS and email when new reviews are detected
- Post approved replies to connected platforms on your behalf
Tono Quotes provides software tools that:
- Give your business a hosted quote link where a customer can request a price
- Draft a price quote in your voice from your own rates using large language model technology
- Alert you via SMS when a new quote request comes in, and let you approve, edit, or decline the draft by text
- Deliver the quote you approve to the customer by SMS and email on your behalf, and let the customer accept it (accepting means the customer indicates they want to move forward or book with you; it does not make Tono a party to the transaction)
AI-generated content: All reply drafts and quote drafts are generated by AI and are suggestions only. You review and approve every reply and every quote before it is posted or sent. Tono does not post or send anything without your explicit approval. You are solely responsible for the content of replies you choose to post and the quotes and prices you choose to send.
3. Accounts and eligibility
- You must be at least 18 years old to create an account
- You must provide accurate and complete information during registration
- You are responsible for maintaining the security of your account credentials
- You may not share your account with others or create accounts for businesses you do not own or operate
- One account per business.
4. Payments, credits, and cancellation
Free plan
The free plan includes 3 AI generations at no charge. After you have used your 3 free drafts, you will need to start a paid plan to continue.
Paid plans
Tono is currently in early access. We offer three plans: Quotes, Reviews, and Complete (which combines both). The current price of each plan, including founding rates, is shown on our website at tonovoice.com. Founding members who join during early access keep their founding rate for as long as their paid subscription stays active. We will not raise your price while you remain continuously subscribed. If you cancel and later start a new subscription, the then-current price applies. You can start without entering a credit card, and founding members receive a free early-access period before any charge begins. Once a paid subscription starts, it renews automatically each month unless cancelled. Each plan includes fair-use AI drafting for normal single-location business use.
Your Google Business Profile is free. Google provides your Business Profile at no cost. Tono's subscription is solely for our software, drafting replies in your voice, the SMS approval workflow, and posting on your approval. We never charge for the Google Business Profile itself, and we never take a percentage of your business.
Cancellation
You may cancel your subscription at any time from your account settings. Cancellation takes effect at the end of the current billing period. We do not offer refunds for partial billing periods. After cancellation, your account moves to the Free plan and your data remains accessible while your account is open. You can delete your account at any time, which immediately erases your data from our live systems, with any residual backup copies purged within 30 days (except records we are legally required to keep).
Payment provider
Payments are processed by Paddle.com Market Limited ("Paddle"), which acts as the Merchant of Record for all purchases. Paddle handles payment processing, billing, and applicable tax collection on our behalf. Paddle's name may appear on your card statement. See our Refund Policy for full billing details.
Price changes
We will notify you at least 30 days in advance of any price changes. Continued use after the effective date constitutes acceptance.
5. Acceptable use
You agree not to use the Service to:
- Post fake, fabricated, or misleading reviews or review responses
- Harass, threaten, or defame customers, reviewers, or competitors
- Violate Google's review policies or terms of service
- Generate or post content that is discriminatory, illegal, or violates any person's rights
- Attempt to manipulate review platforms or their ranking algorithms
- Access the Service through automated scripts, bots, or data scraping tools
- Share, resell, or sublicense access to the Service without our written consent
When using Tono Quotes, you also agree not to:
- Send fabricated, deceptive, or bait-and-switch pricing, or quote a price you do not intend to honor
- Send quotes to people with whom you have no legitimate business relationship, including unsolicited or purchased contacts
- Misrepresent your business, your rates, or the scope of work in a quote
You, the business owner, are responsible for honoring the prices you approve and for your relationship and any transaction with the customer. Tono drafts and delivers the quote on your behalf and is not a party to that transaction.
Violation of these restrictions may result in immediate account termination without refund.
6. Intellectual property
The Tono platform, including its design, code, and systems, is owned by Tono and protected by applicable intellectual property laws.
You retain ownership of your business information, your rates, and the review and quote data you bring to or receive through the Service. You grant Tono a limited license to process your data for the purpose of providing the Service.
AI-generated reply drafts and quote drafts are provided to you for your use. You are responsible for reviewing them before posting or sending.
7. Disclaimers and limitation of liability
THE SERVICE IS PROVIDED "AS IS" WITHOUT WARRANTIES OF ANY KIND. Tono does not guarantee the accuracy, quality, or appropriateness of AI-generated reply or quote content. You are solely responsible for reviewing all AI drafts before posting or sending. Quote drafts are estimates based on your own rates and the details provided; they are not a guarantee of price and you decide the final price.
Tono's liability to you for any claim arising from your use of the Service shall not exceed the amount you paid us in the 12 months preceding the claim. We are not liable for indirect, incidental, or consequential damages.
You acknowledge that posting or sending AI-generated content is your choice and your responsibility. Tono is not liable for any consequences resulting from replies you choose to post or quotes you choose to send, or from any transaction between you and your customer.
8. Google API compliance
Tono's use and transfer of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements. Our use of data obtained through Google APIs is limited to the functionality described in this agreement. We do not use Google user data for advertising or to build user profiles for purposes unrelated to the Service.
We do not transfer this Google user data to others, except as necessary to provide or improve the Service, to comply with applicable law, or as part of a merger, acquisition, or sale of assets with notice to you. We do not allow humans to read this data unless we have your affirmative consent to view specific data (for example, to help with a support request you make), it is necessary for security purposes such as investigating abuse, it is required to comply with applicable law, or the data has been aggregated and anonymized so it cannot identify you.
Tono is an independent service. We are not affiliated with, endorsed by, or sponsored by Google LLC.
9. Termination
Either party may terminate the agreement at any time. We reserve the right to suspend or terminate accounts that violate these Terms, engage in fraudulent activity, or cause harm to other users or the Service, with or without notice depending on the severity of the violation.
10. Governing law and disputes
The Service is operated for users in the United States and is intended to be used in compliance with applicable United States federal and state laws, as well as the terms and policies of the third-party platforms we integrate with (including Google and our payment provider, Paddle).
To the extent permitted by applicable law, any disputes arising from your use of the Service shall first be addressed through good-faith negotiation by contacting us at legal@tonovoice.com. Where the parties cannot resolve a dispute informally, the dispute shall be resolved on an individual basis, and you agree not to bring or participate in any class action against Tono.
These Terms are governed by the laws of the State of Israel. Tono is operated by Adar Agmon, a registered business in Israel. Any dispute that cannot be resolved informally will be subject to the exclusive jurisdiction of the competent courts of Tel Aviv-Yafo, Israel. We will notify you of any material change as described in Section 12 of our Privacy Policy.
11. Contact
Tono Legal
Email: legal@tonovoice.com
When you provide your number, here is what you agree to:
"By providing your mobile phone number and continuing, you agree to receive automated text messages from Tono about your customer reviews, quote requests, and AI-generated suggestions. Message frequency varies. Message and data rates may apply. Reply STOP to unsubscribe. Reply HELP for help. View SMS Terms at tonovoice.com/legal."
Program description
Tono operates two SMS programs.
Owner messages
Tono sends automated SMS text messages to business owners who have opted in to receive:
- Notifications when new customer reviews are detected on connected platforms
- Links to view and approve AI-generated review reply drafts
- Notifications when a new quote request comes in, with one-tap approval to approve, edit, or decline the draft quote by text
- Account and service-related alerts
Customer quote messages
For Tono Quotes, Tono also sends SMS to the person who requested a quote, on behalf of the business. That customer provided their mobile number on the business's quote form specifically to receive a quote. These messages include:
- The price quote the business owner approved
- A confirmation if the customer accepts the quote
- Directly related follow-up about that quote
Tono does not send promotional or marketing SMS messages. We send only transactional messages about a person's own account, reviews, or requested quote.
Message frequency
Message frequency varies based on your review and quote activity. Businesses with high review or quote-request volumes may receive multiple messages per day. Customers receive messages only about the quote they requested. Reply STOP at any time to stop receiving messages.
Supported carriers
Tono SMS service is supported by the major US carriers, including AT&T, T-Mobile, and Verizon. Carrier support may vary.
How to opt out
Reply STOP to any Tono text message to immediately unsubscribe. You will receive one confirmation message and no further SMS from Tono. You can also opt out at any time by emailing support@tonovoice.com.
We honor opt-out requests received through any reasonable channel within 10 business days, consistent with current FCC guidance. In practice, STOP commands are honored immediately.
How to get help
Reply HELP to any Tono text message to receive support contact information. You can also email support@tonovoice.com.
Cost
Tono does not charge for SMS alerts or quote messages, SMS is included in your plan. However, your mobile carrier's standard message and data rates may apply.
Privacy
An owner's mobile phone number is used only to send review and quote alerts and service notifications. A customer's mobile number, provided on a business's quote form, is used only to deliver the quote they requested and directly related follow-up. We do not share any phone number with third parties for marketing purposes. See our Privacy Policy for full details on SMS data handling.
SMS is part of how the Service works
Tono delivers your review and quote alerts and one-tap approvals by text message, so a mobile number is part of using the Service. For Tono Quotes, the customer who requests a quote also provides their number to receive the quote by text. We send only transactional messages about a person's own account, reviews, or requested quote, never marketing or promotional texts, and we never make consent to marketing messages a condition of any purchase. You can reply STOP at any time to stop texts; because alerts are delivered by SMS, opting out also stops the alerts the Service depends on. To stop the Service entirely, cancel from your account settings.
TCPA compliance
Tono complies with the Telephone Consumer Protection Act (TCPA) and CTIA messaging principles. We collect express consent before sending any messages: from each owner during signup, and from each customer at the quote intake form before any quote text is sent. We do not share consent records or phone numbers with marketing partners, and we send only transactional messages related to a person's own account, reviews, or requested quote.
SMS Support: support@tonovoice.com | Reply HELP to any message